The Sebile Magic Swimmer and Magic Swimmer Soft are two of Sebile's most renowned lures and they are back! The second generation Magic Swimmer reflects the vision of a lure that undulates its jointed body and presents a very natural swimming action that attracts saltwater species from coast to coast.With enhanced features like refined colors, added body detailing and reinforced mesh body, the Magic Swimmer is better than ever

The CST PRO 100 Chummer & Chunker is an innovative new product worth taking a closer look at. Its unique design allows you to chunk or chum at various depths from the top to the bottom of the water column

Protect your pliers, scissors and more — and keep them at-the-ready with the all-new Gear Keeper Micro Retractor Super Zinger with Carabiner Clip (Model RT5-2106) by Hammerhead Industries. Anglers at this year's ICAST show in Orlando, FL were the first to see the new product, which packs a whole lot of bells and whistles into a tiny package, making it the toughest zinger on the market

Are they made to catch fish? Or are they made to catch fishermen? With new lures it's sometimes hard to tell. What can't be argued is that lure designers keep getting more inventive all the time, as evidenced by the entries in the annual ICAST Best of Show Awards for 2016

Fly fishing continues to grow in popularity, and with exciting new reels like these, it's easy to see why. Here are five of the most exciting new reels unveiled at ICAST 2016

It takes a lot to impress the judges at the ICAST Best of Show awards, but these five new baitcasting reels all made a mark.Lew's Super Duty Wide Speed Spool E040 MSRP: $199Designed for inshore saltwater fishing, the Super Duty Wide Spool impressed judges with its potential for freshwater salmon, stripers, muskie and sturgeon

The ICAST show is the best place to see all the latest fishing gear. Here are five new spinning reels to watch in 2017

It's the middle of summer and there comes a time when we need our beverage of choice to be readily available. If you been on the water enough you know that can be a challenge at times

FLIR recently announced the FLIR Ocean Scout TK, the marine industry's first sub-$600, pocket-sized thermal vision monocular. Enabled by FLIR's revolutionary low-cost Lepton micro camera core, the Ocean Scout TK is making thermal imaging technology even more accessible to boaters

Show your true colors this summer with AFTCO! The American Fishing Tackle Company has been a staple in the tackle industry since 1958. For more than 50 years, the AFTCO name has stood for USA quality and dependability, backed by a family-owned company that ranks among the world's most highly regarded saltwater fishing tackle manufacturers